Incoming links bring traffic and profits.
 
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B. Focused Link Exchange Program   Link Prices
You increase your link popularity by having one or more pages for outgoing links to sites that are in an industry similar to yours but not direct competitors. You link to related sites in exchange for them linking to you.

Asking for Links
 
The best incoming links are from related, popular sites. Unrelated sites don't usually help your link popularity.

Make it Easy for Sites to Link to You
 
You need a page that explains your Link Exchange policy and has code and graphics that people can copy to add your link to their sites. For an example see #1 Sun: Exchange Page.

If you don't already have graphic buttons and banners, you may want to create them for people to place on their site. Or you can exchange text links and not use any graphics.

Improve Your Link Popularity
 
Copy a page from your site and modify it so it's your Link Exchange page. This keeps your look consistent throughout your site. Then decide the types of businesses that would be appropriate for link exchanges.

Search the web for related sites that have surfers who are your target market. Then send an e-mail asking if they would like to exchange links.

Link Popularity and Major Engines/Directories
 
Most of the major search engines and directories use Link Popularity as a factor in determining your rank. Link Popularity is important to the success of your site.